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The air-conditioning industry will enter the normal state of stable development this year
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The air-conditioning industry will enter the normal state of stable development this year

               
release time:2017-09-07 0:00:00 Thursday
Summary: In the first quarter of 2017 air conditioning The company's new freezing year opened well. Coupled with the successful removal of day-to-day inventory last year, the whole industry became extremely optimistic about this year......
In the first quarter of 2017 air conditioning The company's new freezing year opened well. Coupled with the successful removal of day-to-day inventory last year, the whole industry became extremely optimistic about this year's market trend.
However, according to Refrigeration market The reporter understands that this may not be the case. The data shows that the average price of the air conditioner industry in 2017 was 4046 yuan/set offline and 2767 yuan/set online; the average price in the fifth week was 4226 yuan/set offline and 3001 yuan/set online; week 11 The average price is 3740 yuan/set offline and 2746 yuan/set online. It is not difficult to find from the data trend that the average price peaked during the Spring Festival, and the price began to fall rapidly after the Spring Festival. The offline average price dropped by 11.5%, and the online average price dropped by 6.81%. The average price continued to fall after the year. On the one hand, it shows that the previous wave of price increases in the air-conditioning industry was an "empty shouting" trend. The fact is that the competition is extremely fierce, and no one dares to actually increase prices at the risk of losing market share.
Even Gree , beautiful The same is true for the giants, their average prices are falling, otherwise the industry average price will not go down, because the two together accounted for more than 60% to 70% of the market share. If the market is not fiercely competitive, like the original material In the context of continuous price increases, who wants to pull down the terminal price, that is really gold and silver.
Some people think that last year’s sales of air conditioners were good, coupled with the fact that this year’s performance was lightly packed, of course this year’s performance will be better. However, last year’s air-conditioning sales were also a sudden outbreak after the industry struggled in the past few years, but this is not reproducible: on the one hand, the weather across the country was relatively hot last year; on the other hand, since the middle of last year, the real estate market has been active as an industrial chain. The sales of downstream air conditioners have naturally risen. At present, the weather factor is still unknown; and since March this year, several rounds of real estate policy adjustments have been ushered in.
In addition, the hot sales in 2016 has overdrawn the demand in 2017 to a certain extent. Calculating based on the size of the air conditioner, the probability of another substantial increase in 2017 is extremely low.
Taking these factors together, we are only cautiously optimistic about 2017. Of course, it is not to be downplaying the air-conditioning industry. After all, Chinese white-electricity predators (including air-conditioners) have surpassed joint venture brands to lead the market for more than ten years in the domestic market, and have become market leaders in the international market. Whether in terms of industrial scale, sales volume or technology research and development, the home appliance industry has established itself globally. However, it is precisely because of this that, as an extremely mature industry, after experiencing initial high growth, the industry should abandon the skyrocketing illusion of triumphant advancement, and it will be the norm to move into stable development.

In recent years, under the combined influence of multiple factors such as economic, policy, increasingly fierce brand competition, and price wars, the domestic air-conditioning industry has ended its growth trend for many years, and has gradually entered the stage of stock competition from rapid development. The domestic air-conditioning retail market continues to be sluggish.

According to the total data pushed by AVC Cloud Network (avc), the retail sales of domestic air-conditioning market from January to October 2020 decreased by 22.8% year-on-year, and the retail volume decreased by 12.8% year-on-year. The real estate regulation and control policies in various regions have made even worse impact on the home improvement retail market. Therefore, under the environment of increasing downward pressure on the industry, the rapid development of the fine decoration market has injected new vitality into the air-conditioning market. According to the real estate big data monitoring of Aowei Cloud Network (avc), from January to September 2020, 1.901 million newly-decorated residential buildings nationwide will be opened, including 744,000 air-conditioning units, a year-on-year increase of 5.3%. The supporting rate continues Increased to 39%, an increase of 10 percentage points from the same period last year. In terms of product types, the supporting scale of central air conditioners represented by multi-line and single units reached 611,000 sets, an increase of 11.4% year-on-year. The matching rate rose to 32.1%, a year-on-year increase of 9.2 percentage points. This shows that the overall upward trend of central air-conditioning is becoming more and more obvious, and the future market demand is improving.

Focusing on the reality that my country’s economic development has entered a new normal, we have studied and analyzed the development status, situation and new development opportunities of my country’s refrigeration and air-conditioning industry. According to the five development concepts of "innovation, coordination, green, openness, and sharing", from the realization of "manufacturing" Starting from the transformation and upgrading of a big country to a "manufacturing power", it emphasizes that the industry must establish new development concepts and lead new practices; and should work hard to build a country with intellectual property rights, a country with a strong quality, and a country with a manufacturing power to realize the refrigeration and air-conditioning industry under the new normal Continuous development. 333333333

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